Guide to SEO for Family Law

Family law is a competitive legal practice, and finding a way to stand out from the competition is necessary for your law firm to enjoy marketing success.

Like most local communities, yours has multiple family law firms serving your potential clients. How can you ensure that your firm attracts the best potential clients?

The answer lies in search engine optimisation (SEO). To be competitive and easily found on Google, you must have an SEO plan tailored for family law firms.

SEO for Family Law:

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Components of SEO for Family Law Firms

There are seven necessary strategies that family law firms can and should use to boost their SEO efforts. These include:

  • Web design: The structure and design of your website will drive your search engine results, so focus on search-friendly web design.
  • Quality content: Content allows you to brand yourself as an authority and strategically place keywords on your site while also giving the search engines something to crawl.
  • Linking strategy: A linking approach with internal and external links helps the search engines find and rank your page.
  • Mobile-friendly web design: Web design must cater to mobile and desktop searchers for a site to rank well.
  • Search intent: Knowing what your potential clients want to find when they search your site will guide and direct your online marketing efforts.
  • Local SEO: Family law firms need to market to local clients, not global clients, and local SEO helps with this.
  • Analytics: Understanding your website’s performance and adjusting as needed helps with your SEO.

Getting in the top rankings for family law firms does not happen accidentally. It requires a strategic plan and proper execution of that plan.

Why SEO Matters for Family Law Firms

Search engine optimisation refers to the strategies and techniques you will use to create a web page that ranks well in the search engines. You can use the Google algorithms in your website’s favour when you learn SEO techniques. You can put the page elements into each page of your site that will impress Google and make it more likely that your page will display first in the search engine results pages.

SEO matters because of the habits of potential clients. When people need the services of family law and divorce lawyer, they will enter a search term in the search box, but rarely will they click beyond the first page of the results. If you do not have an SEO strategy that works for you, they are unlikely to find your site.

Are there ways to get website traffic without SEO? Yes, through linking, social media, pay-per-click campaigns, and email marketing, you can, but not with the same level of success as through the search engines. The search engines are where people go when they need legal help, and you need to be visible.

Hire a Professional to Help with SEO

Your law firm SEO has many moving parts. Sometimes, managing all of them can be overwhelming. Most lawyers are pretty busy serving their clients, and many lack time to focus their efforts on SEO.

An SEO professional can help you build your search engine marketing strategy, so you can build a site that effectively reaches your target audience. Hiring out SEO services from a professional SEO firm can help. This partnership will free up your time to focus on other areas of your law practice and ensure that you are getting the right advice about your law firm’s SEO.


What does SEO stand for in law?

Search Engine Optimization (SEO). SEO works to capture people who are using search engines – namely Google – to find information, products, and service providers. Law firms can use SEO to their advantage when generating website traffic and attracting new clients online.

Why is SEO important to law firms?

Beyond increasing a law firm’s rankings in the search results, SEO works to draw in more traffic that’s likely to convert into qualified leads. Some benefits of SEO for lawyers and law firms include: Outranking their local competition and improving click-through to their website.

Do lawyer Need SEO?

The short answer is yes – law firms need SEO to grow organically and reach more clients online. But there are many benefits to law firm SEO that goes beyond traffic and leads.

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